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Wanting to improve your craft business and make some more sales? In this post, I’m sharing with you 13 ways you can improve your craft business!
If you are looking to start a craft business, check out this post with the 15 steps you need to take to start a successful craft business.
13 Ways to Improve Your Craft Business
If you are just starting out in your craft business, be sure to grab this freebie with 195 unique craft ideas you can make and sell!
There are several things you can do to improve your craft business, so you can make more sales and build a business that will last.
I started my craft business about 4 years ago, and have learned a lot along the way!
My best advice is to just keep trying new things and keep moving forward. You never know what product will take off until you try different things!
So, be open to changes, because you never know what will make a big difference.
I learned so much from the Make More Money at Craft Fairs books from my friend, Erin, of Made Urban. You can check out her ebooks here!
Ok, let’s get to the 13 ways to improve your craft business!
13 Ways to Improve Your Craft Business
1. Improve your current product.
One of the best ways to improve your craft business is to simply improve your current product. What ways can you make your product better and more appealing?
Can you produce a higher quality product? What changes can you make to make your product better and more polished?
Related Post: 15 Steps to Start a Successful Craft Business
2. Try a new product or variation of your product.
You can also try a whole different product, or a variation of your current product.
Don’t be afraid to offer something different. Trends come and go, and products need to change with the times.
Brainstorm a list of new products you could try or variations of your current product.
3. Improve online descriptions and photos.
When selling online, your descriptions and photos will either make or break your business.
Make sure your descriptions and photos are showing your product off as best as they can. Use detailed descriptions with the best keywords for your product. Think about what customers would type in the search bar to find your product.
You can also try taking new photos of your products. Aim for light photos with a clean background. You may also want to show the product being used or worn.
Related Post: 115+ Craft Ideas to Make and Sell
4. Try new packaging.
Have you ever bought something just because you loved the packaging so much? I know I have.
Especially if your product is something people would buy as a gift, packaging is so important.
Brainstorm some new packaging ideas that will present your product as a great gift, or something unique.
5. Improve your display.
At craft fairs, displays are so important. You want to draw customers in and have your display set up well for them to shop easily.
Think about how customers will see your products from a distance, what their eye will be drawn to, and how easily they can see what you have to offer.
Erin has so many helpful display tips and tricks in her ebook, Make More Money at Craft Fairs: Creating a Powerful Display
6. Talk about different features.
When talking to customers, talk about different features of your product to see what interests people the most.
Do their eyes light up when you talk about the organic materials, or do they love that you give a percentage to an animal shelter?
List all the features of your product, and talk about the different features to see what people are most excited about.
Related Post: DIY Folding Craft Fair Checkout Stand
7. Apply to different craft shows.
I will be the first to tell you that not all craft fairs are equal. There are some really small shows that are great, and some bigger shows that no one really shops at.
It’s hard to know these things until you try them out or ask other vendors. And what’s great for one vendor, may be a flop for you.
Apply to different shows, and find the best shows for you.
To learn more about applying to the right events for you, I highly recommend you check out Make More Money at Craft Fairs: Choosing the Right Events
8. Add descriptive signage.
Try adding signage to your tables that describe your products and highlight the best features. Make sure your prices are easy to see, as well. Most people won’t ask how much something is if they don’t see the tag.
You may get busy and not able to talk to every person that comes into your booth, so make sure you have signage that tells the information they need to know.
FREEBIE: 195 Craft Ideas to Make and Sell
9. Try adding gift ideas.
Handmade crafts are my favorite things to buy as gifts, and most of our sales are people buying gifts.
Make your products look like a great gift by adding pre wrapped packages, a display gift bag, or signage that says “A great gift!”.
I have also made gift tags for whatever holiday the craft fair is around, and placed these around the tables. Several people said, “Oh, this would make a perfect Mother’s Day gift!”
10. Package products together.
If you offer products that go well together, consider packaging a few as a set for a slightly lower price.
Sometimes people will want to try several things, and when you have them packaged as a set, it’s that much easier for them.
These also make great gifts!
11. Try offering less products.
Sometimes, too many different products or variations can be overwhelming. And when people are overwhelmed with too many options or decisions, they may not make a decision at all.
If you think you may have too many options, consider scaling back and offering less options. See how people respond to just a few options.
Check out: Make More Money at Craft Fairs
12. Ask your customers questions.
When you have shoppers in your booth, ask questions to get to know your customers better.
Find out if they are shopping for themselves or for gifts. If they are looking for gifts, ask about the person they are shopping for.
You can ask what drew them into your booth, what other things they found at the show, and what other craft fairs they love to attend.
Listen to what they have to say and pick up any clues that can help you get to know your ideal customers better.
13. Keep a list of feedback.
Listen to your customers, ask questions, and keep a list of things they say and ideas that come to you after talking with them.
Other vendors may also offer feedback or advice to you. Keep a list to refer back to when you need some new ideas.
Alright, those are the 13 ways you can improve your craft business!
You don’t have to start from scratch or make any major changes at once. Just try one small change at a time, and see what makes a difference.
If you want to learn more about improving your craft business, and making more money, I highly encourage you to check out the Make More Money at Craft Fairs ebooks!
I read, took notes, and made many changes to my craft business after reading through the books and I know they helped me grow my business into a profitable side job.
You can learn more about the Make More Money at Craft Fairs ebooks here!
And be sure to grab the 195 Craft Ideas to Make and Sell freebie to get unique ideas of crafts you can sell!
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